Office stationery has been hailed as the last piece of China's cultural industry, the industry's last piece of cake, along with the growing number of competitors, the competition will change rapidly, the competition will certainly push forward the development of the industry as a whole.
After the baptism of the market for many years, there will be some monopoly of the national office stationery brand, some strong regional brands, agents and retailers brand. In the future, first-line market will to domestic strength, strong competition in the local brands and high-end foreign brand split the world, thus breaking the current foreign brands dominate in the first-line market price bureau; the second and third line of the brand will more the size of local public brand, or brand domain as the main face; stationery wholesale market will appear excellent quality, pay attention to the brand image of the wholesale brand.
More and more enterprises commitment to enterprise operations and terminal operation and refinement, and strive to improve the core competitiveness of terminal of fast reaction ability and enterprise; innovation of terminal marketing model also emerge in endlessly, office stationery terminal contains not only commercial street shop, business office district flagship store, also appeared in the first-line market "one-stop shopping" for the procurement of office supplies stores.
In order to meet the health needs of consumers, more and more stationery manufacturers more active in the low carbon era, the use of green, auxiliary materials, and strive to make office supplies more environmentally friendly, more healthy. And take the initiative to study the office psychology, corporate color, and strive to interpret the needs of business office through the brand and quality stationery products.
Brand image and brand culture is more and more important, not only through the interaction between the terminal and consumers, but also through film and television, advertising and other means to carry out regional and national brand communication, enhance brand image, pay attention to the professional talent reserve, the core team building, pay attention to the learning organization and the construction of enterprise culture.
Industry believes that the new pattern of office supplies industry brand is being formed, and in the next five years, from the geographical, grades, style, and so on the formation of a multi-level model.
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